"It's a numbers game"

In digital marketing, CPI stands for Cost Per Install, which shows what is the average cost of acquiring 1 new user via paid marketing channels such as Facebook or Youtube ads.

How much is my website worth

Depending on the type of website, a good general rule of thumb is 36x – 48x the monthly net revenue. So if your website makes $1,000 per month, a good range for its value would be $36,000 to $48,000. 

Difference between BMI and BMA

Business Model Adaptation searches the evolution of a Business Model to better fit into market changes. BMA is a response to external causes. While Business Model Innovation may be driven by internal as well as external factors and its objective is to disrupt the market.

What is a Business Model

“Business Model” refers to the logic of a company, how it operates and how it creates value for its shareholders.

Instead, “Strategy” is the choice of business model with which the company will compete in their market.

A Reason for Being

Ikigai is a Japanese concept meaning “A Reason for Being”. It defines how these four work conditions can bring meaning to our lives:

  1. Doing what we are good at.
  2. Doing what we love.
  3. Doing what the world needs.
  4. Doing what we can be paid for.

According to this concept, working on something that has all four conditions will give a person ikigai: a Reason for Being.

  • Good at + Love it = Passion
  • Love it + the world Needs it = Mission
  • The world Needs it + get Paid = Vocation
  • Get Paid + Good at = Profession

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