Tag: Business Models

Difference between BMI and BMA

Business Model Adaptation searches the evolution of a Business Model to better fit into market changes. BMA is a response to external causes. While Business Model Innovation may be driven by internal as well as external factors and its objective is to disrupt the market.

What is a Business Model

“Business Model” refers to the logic of a company, how it operates and how it creates value for its shareholders.

Instead, “Strategy” is the choice of business model with which the company will compete in their market.

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